Instagram has launched an AI chatbot that can be used for direct messaging. It is capable of creating images, recommending relevant content and tailoring messages to the user’s preferences.
The Instagram version of Meta AI reminds us of Snap’s AI bot, which was launched not long ago when this trend began. Meta’s bot is available on multiple platforms. This gives it a larger audience. All of this is in its early stages, so it’s safe to assume the Meta AI platform is going to be expanded to include more tasks.
Engadget reports that AI is limited at the moment because it’s still being developed.
One of the most powerful features of Instagram is its ability to recommend content. You know the value of this feature if you’ve ever searched for an image or video but not a particular account on Instagram. Instagram is a difficult place to search for anything, but you can easily stumble across things you might like. It’s a good idea to refine your experience a bit.
Engadget also notes a few novel uses, but most of them seem to point to a more powerful and lucrative core: the ability to recommend tailored products and services for users based on their needs.
Please share your thoughts on generative AI and social media.
